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Marketing the Future - The Legend of the Five Rings ExperienceBy Joshua Githens | September 09, 2014Loyal servants of the Empress, the future of Rokugan lies before us, like the famous Tokaido in need of a traveller to enjoy the experience it has to offer. Many have travelled it before, and many more will travel it in the future, but now set off on our own journey together. There have been many great stories, and even more will be told as you help to shape the rich and vibrant world for which Legend of the Five Rings (L5R) is so well-known. The past is behind us; remember it, but allow us to guide you into a new chapter in Rokugan’s evolving story.As the Sales and Marketing Lead for this amazing brand, I look forward to nurturing and building the community, based on the same qualities that drew me to the game fifteen years ago. I plan to do so by focusing on four, key areas—excitement, community, fun and experience.Excitement:The game should be exciting, not just when you play a close match with a friend, but also from a storytelling perspective. The characters are personalities; you must care about them and want to see their success or destruction come to pass. I want to play the Champion and other heroes of my chosen Clan not just for their Force or Chi or mechanical stats and Abilities, but for their story, because they are compelling, amazing characters I can love or hate (or sometimes both).Community:There are few things in life more rewarding than spending time doing something you enjoy in the company of people with whom you like spending time. Win or lose, I enjoy every game of L5R I play because of the awesome people that play it with me. This experience is one that I truly cherish and value on a personal level.Fun:Let’s face it, playing games is fun (or it should be!) Whether it’s Smash Up, Trains, or L5R, I really enjoy playing games. Sometimes I win and sometimes I lose, but the core element is that games are a fun experience. I want the environment of L5R to be safe, supportive and conducive to having fun.Experience:When it’s all said and done, all of the parts of the game can be summarized in the experience you take away. The details be different for each person, of course, but it should be a good experience, however we each define it, for all of us. You may enjoy the tension of a competitive match, the relaxed back-and-forth of a casual game, or something in between. If you play the Role Playing Game, you may want to bring your particular character to life, or focus on immersing yourself in the world created by your Game Master and fellow players. Ultimately, what we want to achieve is a satisfying experience for all players. I believe we can truly do that regardless of whether you've been playing for twenty minutes or twenty years.Continuing to build the world of Rokugan is no small task. I am only one of many dedicated team members that have a singular goal—to bring the best Legend of the Five Rings play experience to our players. We are hard at work weaving a tense and exciting plot-line for the future, but we can't do it without you. In many ways, it will be you, the dedicated fans, who have the greatest and most final impact on the story of the Emerald Empire.Help me spread the word about the joy of playing L5R to everyone. Wave your clan banner proudly, to show why you love the game. I have many lofty goals for L5R, but I can't do it alone. I want to promote the game in more stores, and have more players in those stores. I want events to be bigger, with more excitement, more "buzz" surrounding them. There is work to be done. With your support, I believe that, together, we not just continue making L5R the gaming experience we know and love, but we can grow it into one of the greatest gaming experiences around.
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